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Prime Life Fibers, the Durham-based parent company of Wearever, Eversures and Buster Brown brands, celebrates its 10th anniversary this year. In honor of the anniversary, the company is offering consumers an exclusive online discount worth $10 off a purchase of $50 or more on its website.

For the past decade, Prime Life Fibers has provided apparel to aid common health and wellness concerns, such as urinary incontinence undergarments, protective bedding solutions, and diabetic socks. The company's innovation has changed the everyday lives of millions of Americans, especially those 50 and older.

Prime Life Fibers officially was founded in the Triangle in 2002 under the direction of Bob Deerin. Its history, however, began about 10 years earlier when Deerin first started research and development to create a re-usable incontinence undergarment that would provide a better solution for people. Today, the company continues its philosophy of innovation through ongoing development of new products that address common wellness concerns by offering practical and stylish solutions.

"Not many companies, especially in this economy, get to celebrate 10 prosperous years," says Deerin, founder and president of Prime Life Fibers. "Prime Life Fibers is thrilled to reach the one decade mark, and without a doubt this success is due to our loyal consumers. We're honored to thank them with this discount, and we're looking forward to another 10 years of innovation and product development on their behalf."

The exclusive offer is available June 10-19. To learn more, visit www.weareverincontinence.com.